SKYDIVE MEDIA
LHUCA
The Client
LHUCA is a cornerstone of Lubbock’s creative community, dedicated to inspiring and engaging the public through visual arts, music, performance, and education. From gallery exhibitions to public events, LHUCA provides a platform for artists to share their work and for the community to experience meaningful cultural programming year-round.
The Opportunity
LHUCA hosts a variety of vibrant events and exhibitions, and they wanted to ensure that the energy and artistry of these experiences could be captured and shared beyond the day of the event. Without an in-house media team, LHUCA needed a production partner who could provide both the technical expertise and creative insight to reflect the spirit of their programming. The goal was to create video content that could be used on their website, in promotional efforts, and as a digital archive for community members who couldn’t attend in person.
Our Approach
Skydive Media collaborated closely with LHUCA to film and produce event coverage and artist-centered content that authentically represents the organization’s mission and artistic vision. Our work included:
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Event Coverage
We filmed major events including the Hub City Renaissance Faire, First Friday Art Trail, and West Texas Battle of the Bands, capturing key moments, performances, and audience interaction to create promotional highlight reels for future outreach and visibility. -
Artist Conversations
We recorded live artist talks—intimate, educational sessions that give featured gallery artists the chance to discuss their work. These videos allow LHUCA to continue offering access to arts education and community engagement long after the event concludes. -
On-Brand Video Production
We provided professional-grade equipment, a skilled crew, and a polished editing process to ensure every video reflected the same care and creativity that LHUCA puts into its programming.
The Results
Skydive Media helped LHUCA extend the reach and lifespan of their cultural programming through high-quality video content. Together, we:
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Created evergreen promotional material for future events
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Captured meaningful artist insights through recorded conversations
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Delivered dynamic highlight reels that spotlight LHUCA’s impact in the community
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Provided a seamless media solution for an organization without an internal production team
With this ongoing partnership, Skydive Media continues to support LHUCA’s mission of bringing art to the community—making each moment, conversation, and performance last well beyond the event itself.